Objective
Seeking challenging, engaging position in corporate communications where my skills as a marketing art director with extensive experience in both graphic and web design prepare me to contribute to the organization’s marketing efforts and bottom line.
Summary
Award-winning art director who excels at corporate communications and will bring your message to life.
With extensive experience in corporate graphic design, advertising design, web design, project management and content management, Marilyn delivers timely results, eye-catching concepts, consistently-excellent corporate communications.
Special emphasis on marketing communications, medical marketing, internet marketing including Google Adwords campaign management and social media strategy for organizations and enterprises. Marilyn brings an expansive range and depth of marketing experience to your organization.
Marilyn as worked with major corporations such as Pacific Bell and PG&E, international orgs such as the World Health Organization and the International Trade Centre UNCTAD/WTO, associations such as American Chemistry Council, National Association of Insurance and Financial Advisors, non-profits such as the San Francisco Foundation and the Shanti Project.
Self-starter, capable team leader, as well as team player, Marilyn will do what it takes to move your organization to the next level of communication with your stakeholders, clients and customers.
Core Competencies
Skillset: Art Direction; Graphic Design; Advertising Design; Magazine Design, Book Design, Newsletter Design; Internet Marketing, Social Media Strategy, Approved Google Adwords Qualified Individual; Web Project Management, Front-end Web Design; Web Content Management, Information Architecture, Wordpress-as-CMS.
Technology Expertise: Adobe InDesign, Illustrator, Photoshop, Acrobat, Dreamweaver, Contribute; HTML coding, CSS 2.1, Information Architecture, Section 508, Accessibility and Usability, Microsoft Office.
Client Projects
International Trade Centre
Publication chain consultant; Visual Identity campaign including logo design and corporate color scheme, magazine design, book design, document templates, CD design, and documentation in visual identity manual; Quarterly magazine art direction, design and production, Print-to-web magazine production consultant; Brochure designs; Trade show display design.
Kept print readership stable (the goal, since costs were high and revenues negligible) while increasing web readership 1200% over eight year period.
American Chemistry Council
Implementation of corporate identity in Chlorine Chemistry division: Posters, Annual Report, CD cover and inserts, Fact Sheets, Product Manual, State-by-State industry statistics.
Brought World Chlorine Chemistry division into line with corporate identity guidelines. Poster so popular that 20 were printed on canvas and sold to member-organizations to place in their reception areas.
NoVA Oral Surgery
Manage and implement marketing campaigns, art direction of photo shoots and illustrations, concept development of marketing campaigns, direct marketing card campaigns, event invitations, fact sheets; Website redesign, implementation of eight Google Adwords advertising campaigns with response mechanisms and landing pages, social media strategy development. Oversee copywriters, designers, illustrators, web programmers.
Doubled visits to website in one year. With marketing team, increased profits 22% first year, another 15% second year, and another 7% third year (despite economic downturn).
World Health Organization
Designed/Produced newsletters for Safe Motherhood, Children’s Vaccine Initiative, Tropical Diseases Research (TDR), International Programme on Chemical Safety.
Designed/Produced advocacy brochures for Safe Motherhood, Tropical Diseases, Nutrition, Global Programme on AIDS, Water and Sanitation, Food Safety Initiative, Emerging Diseases, Active Ageing.
Designed/Produced progress reports (annual reports) for TDR, Emerging Diseases, Global Programme on AIDS.
Designed/Produced posters on a variety of topics for Reproductive Health, Safe Motherhood, TDR, CVI, Food Safety Initiative.
Designed/Produced World Health Day displays and handouts for Safe Motherhood, Active Ageing
Art directed and designed The World Health Report during the five-year term of Director-General Gro Harlem Brundtland.
NAIFA
Redesigned/Produced website for National Association of Insurance and Financial Advisors. Managed six person team including programmers, coders, content management. Over 500 page site includes membership management on two levels, public and membership-only content on pages, blogs, leadership section for over 65,000 membership association.
Emma’s revolution
Designed/Produced ecommerce website for two-person folksinging group, with editable calendar of events, downloadable mp3s, sales of teeshirts, books, CDs, posters, calendars, etc. Managed team of four including programmers, coders, content management.
Art direction of packaging/identity for two CDs, marketing materials including onesheet, table ads and banners, logo and business papers, email newsletter, posters.
Lesher | Russell | Barron
Corporate identity design including logo development, business papers, folder, and website redesign for Capitol Hill government affairs firm.
Resolution Matters
Corporate identity design including logo development, business papers, announcement of practice, and website redesign for energy industry mediation firm.
Pacific Bell
Employee motivation strategy and marketing campaign including 10-minute video, folder, brochure, employment application; sales force motivation campaign including poster and pin design, art direction of photo shoot; Strategic Market Planning newsletter; corporate ads and sell sheets; marketing campaigns
Harper&Row
Design of book covers for religion division
Addison/Wesley
Design of college textbooks interiors and covers
MotionAnalysis
Corporate identity, marketing brochures, trade show display, art direction of photo shoots
Altos Computers
Corporate identity manual, advertising slicks, direct marketing campaign with photo shoot art direction
Sola Optical
Print advertising campaigns for VIP progressive lenses
Shanti Project
Case statement design; fundraising brochures for major donors and neighborhood campaigns
Calny Corporation
Annual report including art direction of food photo shoots for largest Taco Bell franchisee
Year Award/Honor
1995-present Who’s Who in the World
1988-1994 Who’s Who in American Women
1988 Simpson Paper Co Design Award
1988 National Council on Foundations’ Annual Report Award
1987 Type Director’s Club Award, for self-promotion poster
1986 DESI Design Award, for Pacific Bell poster
1985 American Corporate Identity Award, for MotionAnalysis Corporation
Education
California State University, Sonoma BA cum laude, Liberal Studies/Graphic Design
College of Marin AA, Creative Arts/Graphic Design
Vanderbilt University Majored in Physics/Astronomy
Last update : 03/19/2009 11:26 |
Resume: Art Director/Creative Director
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