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	By jason_burgoon@msn.com, on 07/19/2010 10:43
	Views : 137
	Published in : Resumes, Marketing

• Strategic marketing & business planning
• Operational marketing communications
• Product development, positioning, & launching
• Multi-channel campaigns – online, email, direct mail, print advertising, radio, PR releases
• Managing research - surveys, focus groups, product usage evaluations, 3rd party data, competitors, trends
• Presentation – management reports, key performance metrics, acquisition proposals, research results and recommendations

WORK EXPERIENCE

Regional Director, Strategic Marketing, 2007 - 2009, Centex Homes, Inc., Boynton Beach, FL
Managed research collection and reporting for 7 divisions in the Southeast US to understand markets, competitors, and consumer needs. Implemented yield management tools to closely track marketing results and sales metrics on a weekly basis. This provided a data-driven approach to project seasonality trends, establish traffic & sales goals, analyze sales & media metrics, recommend and discuss future media plans with senior management team. Facilitated product development process for region wide standardization.

• Benchmarked Market Update and Asset Review templates used by each division for executive reviews – CEO, CFO, EVP’s.
• Analyzed Marketing ROI in each division to identify strengths and weaknesses for division leaders. FY09 marketing plans were then developed around this analysis to maximize results with roughly 1/3 the prior year’s budget and 1/2 the personnel.

Strategic Marketing Manager, 2005 - 2007, Centex Homes, Inc., Boynton Beach, FL
Developed Strategic Plan to align divisional activities and asset allocations with evolving corporate business model. Performed supply/demand analysis to prioritize product segments and geographic site selections. Continuously monitored industry trends, market conditions, competitive developments, and internal operations to maximize company performance.

• Appointed to 6 person cross-functional Options Team tasked with improving the option-selection process. Analyzed historical customer purchases to reduce SKU count by nearly 70% and create tiered option packages. Results include reduced vendor inventory needs, minimized process errors, shorter option-selection appointments, and increased option revenues.
• Improved lot selection and pricing process by creating the regional standard for lot purchase pricing matrix by product.
• Generated cash by being the first in market to account for changing conditions in the economic downturn - adjusting prices, revising product offerings, reducing inventory assets, and cleaning out the demand pipeline before competitors.
• Dramatically improved both the rate and quality of CRM by designing and executing “lost opportunity” research to better understand customer behavior, which exposed opportunities where as high as 60% of leads were falling through the cracks. Lead management reform was recommended and executed to include additional sales system education, improved activity tracking, and greater record accountability by Sales associates.
• The division more than tripled its market share from 3.5% to 11% (#1 builder in market) during my tenure in this position.

Strategic Marketing Manager, 2005 - 2005, Centex Homes, Inc., Columbia, SC
Worked closely with the division's Land, Sales, & Marketing teams to provide strategy guidance to management. Focused on geography, product, market dynamics, and target buyer(s) to guide future land searches, strategic positions, and maximize earnings for Central South Carolina’s #1 homebuilder with nearly 500 closings annually. Performed due diligence analysis on individual acquisition targets for depth of demand and price potential using qualitative and quantitative research.

• Recruited by the Regional VP of Strategic Marketing and the Regional EVP to conduct analysis on emerging markets in Florida and identify regional expansion opportunities.
 
Strategic Marketing Analyst, 2003 - 2005, Centex Homes, Inc., Atlanta, GA
Completed 15 land acquisition proformas for the Atlanta Metro Division, consisting of 33 counties. Attended RIVA Institute’s “Fundamentals of Moderating” for intensive training in the theory and practice of the fundamental techniques of focus group moderating.
• Conducted primary research leading to 11 community launches in FY 2005, the most for any division nationwide.
• Promoted, after 1 year, to spearhead the addition of a Strategic Marketing Department in the Central South Carolina Division as Strategic Marketing Manager.

Business Development/Marketing Associate, 2003 - 2003, FieldMedia, Inc., Atlanta, GA
Prospected, qualified, followed-up, and closed print advertising sales with mid-market insurance companies, consulting firms, and media buyers resulting in $60,000 – $80,000 in sales per issue.  Worked directly with CEO to define market, refine marketing message, and develop branding for the re-launch of an HR solutions magazine title with a circulation of 36,000 senior level decision makers.

• Promoted, after three months, to Regional Sales Manager of specialty advertising.

Graduate Assistant, 2002 - 2003, UNM - Anderson Schools of Management, Albuquerque, NM
Executive Assistant to course leader (Consumer Behavior & International Marketing). Advised 160 students in course work and led project teams in moderations. Evaluated and edited 460 graduate and undergraduate level manuscripts. Performed research on “Clinical Trials as an Industry” for a paper to be published.

Assistant Manager of Production, 1999 - 2003, US Glove, Inc., Albuquerque, NM
Created and presented sales reports to upper management for more than 150 products. Led an Operations analysis team to expose the root cause of slow cycle time on order fulfillment. 

• By streamlining the process, a number of redundant and/or unnecessary steps were eliminated, decreasing the order fill time by 12% and increasing customer satisfaction through on time delivery.
• Solved production issues by restructuring assembly and improving cutting processes to increase efficiency by 200% to 300%.
• Increased the accuracy of demand forecasts, reducing switch over costs, improving customer satisfaction, and enhancing inventory management - decreasing stock outs from 15% to nearly 0%.

INTERNSHIPS & COMMUNITY PROJECTS

Graphic Designer, 2003, ProfitAbility, Inc., Atlanta, GA
Marketing Consultant, 2002, Tricklock Company, Albuquerque, NM
Market Research Analyst, 2002, Overeaters Anonymous (OA), Rio Rancho, NM
Marketing Assistant, 2001, New Mexico Central Credit Union, Albuquerque, NM
Promotions, 2000, Quintessence, Albuquerque, NM

EDUCATION

Master of Business Administration – Marketing Management, University of New Mexico - Anderson Schools of Management

• GPA:  4.0; Golden Key International Honour Society member

Bachelor of University Studies – Studio Arts & Communications, University of New Mexico (UNM)

• GPA:  3.46

PERSONAL ACHIEVEMENTS

Competitive Gymnast – Nationally Ranked, 1985 - 2000

• 1 of 6 Gymnasts to receive a Full-Scholarship at the University of New Mexico.
• 2 time Junior Olympic National Team Member

JASON BURGOON
4550 PORTOFINO WAY #304 · WEST PALM BEACH, FL  33409
PHONE  (561) 541-4541 · FAX  (404) 935-5321 · E-MAIL  JASON_BURGOON@MSN.COM

ENDORSEMENTS

John Clifford
Regional Vice President of Operational Marketing, Centex Homes – Colleague
“It is a pleasure to write a strong recommendation for Jason. I had the pleasure of working with Jason closely on our regional marketing team as our strategic manager. Jason is smart, resourceful and is always willing to take on real challenges. One of the challenges Jason took on in this role was the development of a marketing tracking system that would pull together marketing performance data from multiple sources and provide us with a solid ROI tool for the region. This was a huge task and Jason stuck with it until we had it working well. The tools that he developed were real and provided meaningful data, something that is often hard to find in the marketing world. This is just one example of how Jason can bring value to an organization through thoughtful work and determination. I 'm sure he would be an asset to any team.”
Currently Managing Director at JW Clifford Marketing

Bill Penick
Vice President of Strategy and Marketing, Centex Homes (Atlanta) – Direct Supervisor
“Jason is a hard worker that can independently tackle projects and quickly develop solutions and analysis. He is an analytical thinker and methodical in his approach. I can recommend Jason without reservation to an organization looking for independent, critical thinking that is impactful and creative.”
Currently President at Smart Decisions

Barry Gittleman
Director of Strategy and Marketing, Centex Homes (Atlanta, Nashville, Jacksonville) - Colleague
“Jason was exceptional in his role as Director of Strategy at Centex Homes, supporting not only the South Florida division, but all divisions in the Southeastern US. His analytical skills are outstanding, and his business insight is much stronger than almost anyone with his years of experience. He has an incredible work ethic and a very positive attitude. He has been a pleasure to work with, and he will be a tremendous asset to any organization or team, contributing quickly helping them to improve their business.”
Currently VP of Land & Strategy at John Wieland Homes and Neighborhoods

Andrew Carmody
Director of Strategy and Marketing, Centex Homes (Tampa) - Colleague
“Jason is a high-quality strategic marketing professional, and was an outstanding contributor to the strategy team at Centex. I would gladly recommend Jason for any future position.”
Currently SVP of Market Strategy at Kitson & Partners

Chris Ward
Regional Vice President of Strategy and Marketing, Centex Homes – Indirect Supervisor
“Jason did a great job in Strategic Marketing in three different markets, Atlanta, Columbia (SC), and Southeast Florida. He is smart, has a great attitude and good business judgment.”
Currently Managing Principle at Magnolia Florida 

Ric Carey
Vice President of Acquisition, Centex Homes (East Florida Region) – Colleague
“Jason is an outstanding strategy and market research professional. He is creative, insightful and diligent. I worked with Jason over a period of four years and found his work to exceed all expectations. It was a privilege to work with Jason and I recommend him with the highest endorsement.” 

Kathleen Breland
VP Operations, Centex Homes - Colleague
“I had the great pleasure of working with Jason at Centex Homes. During that time, I benefitted greatly from Jason's work in his strategic marketing role where he provided the management team with timely, accurate and highly pertinent market information. Jason always thought ahead to what would be useful for a project and approached his job in a proactive manner. He had a great capacity for distilling extensive amounts of data into useful reports and responded quickly to any needs. Jason was a team player with a great work ethic and terrific technical skills. Jason would be a tremendous asset for any organization.”
Currently Chief Financial Officer (CFO) at Palm Beach Zoo

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Last update : 07/29/2010 13:33

Keywords : Strategic, Marketing, Data, Research, Analyst, Analysis, Strategy, Manager, Director, MBA, Planning

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