Imagine you have the perfect qualifications for a position advertised online. Your background, track record, and skill set are ideal for the job. The job is yours for the taking. Or is it? In today's technology-driven world, you may not be considered a qualified candidate -- even though you are.
The reason? Applicant Tracking Systems or ATS. This tool automates the application process for recruiters and human resources personnel. The process essentially follows this pattern: You submit your resume online. Often, you're able to upload your resume and the system proceeds to extract your information. You're then asked to verify that the information has been extracted correctly. You may also be asked to complete a questionnaire related to the position(s) you're seeking.
Your information then goes into a database, allowing recruiters to search for ideal candidates. Recruiters enter search criteria, and the database produces a list of candidates that meet the criteria. To increase your odds of being found by recruiters, you need to develop a resume that will be flagged as meeting the criteria. To do this, you'll need a keyword-rich resume.
Keywords are generally nouns that identify experience, skills and qualifications relevant to a position. Although keywords may also include industry "buzzwords" and verbs, the majority of keywords are nouns. Examples include: Vice President of Sales, Marketing Communications Manager, Finance Director, UNIX, SQL, MBA, BA in Business Management and so forth.
Does your resume include the right keywords for the positions you're seeking? To maximize your chances of being found by recruiters, follow these tips:
Ultimately, the best way to increase your visibility is to do your homework on the type of positions you're interested in and incorporate relevant keywords strategically into your resume. Use the tips above to create a tailored resume, and you'll increase your chances of being found by a recruiter, called in for an interview, and hired!
The original article can be viewed at The Ladders.