Social Media Project Manager
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Gary A. Wapnitsky
594 Broadway, #908
New York, NY10012
Home: 212.873.7634Mobile: 917.703.4567
This e-mail address is being protected from spambots. You need JavaScript enabled to view it.
Objective
Seeking the role of Project Manager which requires creativity, teamwork and an attention to detail.
Summary
•Built a private social media audience from the ground up, which in two weeks was at 350 followers.It continues to grow 25 new followers per day on average.
•Innovative, high-energy marketing/advertising communications/project & product management professional with 13+ years experience.
•Proven track record at developing comprehensive product and marketing/advertising communications, project plans, cross-functional initiatives, and maintaining budgets".
•Highly articulate, Six Sigma certified, and capable of bringing structure and leadership to a project. Skilled at building relationships, developing process, identifying metrics, and working with management to deliver customer focused results.
•Experience spans online/internet strategies, financial, retail, non-profit, government, pharmaceutical, and luxury sectors. Extensive experience in direct mail, visual merchandising, publication insertions, collateral, POP and packaging.
Skills
Business
- Advertising campaign design, proposal and management.
- Able to communicate well with segmented business groups under pressure.
- Able to learn new technologies quickly and independently
Social Media
- Attracting a following using social media platforms (Twitter, Facebook, LinkedIn).
- Strong eye for enticing material.
Application proficiencies
- Quark, InDesign, Keynote, PowerPoint, Photoshop, Illustrator, Acrobat, Microsoft Project
Certifications
Six Sigma Green Belt (RR Donnelley)
Work History
The Horn Corp
New York, NYFebruary 2009 - Present
Director- Social Media
•Work with large team to interview celebrities, companies and prospective clients to help them expand their online presence.
•Coordinate with lead strategist, marketing science, media and creative to architect and direct the execution of all social media initiatives.
•Successfully handle a wide range of functions using a combination of creative, organization and writing skills.
2006- 2009
rtcrm
New York, NY
Print and Online Project Manager (contract)
•Client: Abbot Laboratories (Niaspan and Simcor)
◦Managed multiple executions within each drug.
◦Kept projects within time schedule and budget.
Godiva Chocolatier, Inc
New York, NY
Visual Merchandise Print Production Manager (contract)
•Managed six seasons of print design for in-store displays for U.S. and Canadian stores.
•Oversaw graphic retouching on all executions.
•Managed timeline for both in-house and print vendor to successfully make target delivery dates.
Agency Sacks
New York, NY
Print Production Manager (contract)
•Client- SHVO Group
◦Oversaw print executions of 4 NYC properties.
•Client- Steinway Lyngdorf
◦Oversaw outstanding execution of international ad while working with client in London, Dubai and Singapore.
•Client- The Leading Hotels of the World
◦Recreated the exterior of the New York Palace Hotel through extensive retouching for the hotels updated branding.
MRM Worldwide
New York, NY
Print Production Manager (contract)
•Client- U.S. Army
◦Managed multiple projects for the "Army Strong" campaign geared towards high school seniors and college freshmen.
◦Created and maintained timeline which was shared with the marketing department of the U.S. Army.
Saatchi & Saatchi Healthcare2004 – 2006
New York, NY
Project Director/Production Manager
•Client- Ameriprise Financial
◦Lead and facilitated conceptual planning process with multiple departments.
◦Created and maintained timelines for multiple concurrent projects.
◦Had direct communication with production department of client to ensure all needs were met.
•Client- Astra Zeneca
◦Managed multiple concurrent projects through all phases of the systems life-cycle.
◦Oversaw project initiation, scope, budget and risks
International Masters Publishers2002 – 2004
New York, NY
Director- Print Production
•Oversaw the pre-production of six direct mail campaigns, each consisting of fifteen components
•Worked with creative team to design exceptional components to entice customers to open the direct mail piece.
•Managed time lines and matrices which were shared with multiple vendors to ensure coordination and quality of each component.
•Maintained budges.Created and reconciled purchase orders.
Warwick Baker O’Neill/Earle Palmer Brown2000 – 2002
New York, NY
Print Production Project Manager
•Client- U.S. Smokeless Tobacco
◦Managed eight campaigns through multiple rotations appearing in over 75 publications monthly.
•Client- Reckitt Benckiser (French's Taste Toppers)
◦Oversaw campaign execution with New York Yankees to appear throughout ballpark.
•Client- Magner's Irish Cider
◦Managed print campaign which appeared in multiple publications as well as signage in subways and a billboard over the West Side Highway.
Bozell Worldwide1996 – 2000
New York, NY
Traffic Coordinator
•Client- Bell Atlantic Mobile/ Verizon Wireless
◦Managed excessive projects for the launch of Verizon Wireless.
◦Worked with multiple teams to ensure executions were delivered on-time and within budget.
Education
SUNY College at Brockport, Rochester, NY
BS, Journalism/Public Relations
References
Available upon request