Collaborative Web Astronaut
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Sandra Ordonez * (503) 866-2697; This e-mail address is being protected from spambots. You need JavaScript enabled to view it.
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Integrated Communications Consultant, Present
- The New School, New York, Present
Provide consultation and assistant with various social media, public relations, marketing initiatives.
- OurBlook.com, March 2008 – present
Responsible for launching and managing all aspects of a philanthropic, web 2.0 public affairs website
·Dramatically improved the rating and visibility of the site in less than 4 months (page rank 5), and cultivated community (20% returning visitors). Additionally, responsible for designing and executing social media, seach engine optimization, backlinking, Google Adwords, and partnership campaigns.
·Created and execute public relations initiatives, which resulted in mentions in various national publications and blogs, such as Fast Company, Online Journalism Review, and NewspaperDeathWatch.com.
·Conducted interviews with industry leaders and well-known experts via Skype and email, and updated website on daily basis. Additionally, responsible for implementation of new technology.
Communications Director, Wikipedia (Wikimedia Foundation), December 2006 – March 2008
Responsible for managing the communications department and directing all marketing and communications initiatives within a virtual environment.
·Set up online processes and tools to increase international message outreach, help cultivate membership, and professionalize the Foundation’s virtual communications department. (blogs, internal wikis, virtual systems)
·Managed national and international media relations and developed crisis communication strategies.
·Executed online fundraising and annual conference publicity campaigns. This included producing the Foundation’s first video, which became internationally viral.
·Assisted with cultivating partnerships, business development initiatives, and event planning.
Communications Specialist, USDA, Portland, Oregon/Washington D.C., January 2005 – July 2005
Responsible for the development of the communications department in Oregon’s USDA field office
·Reorganized communications department to reflect current public relations needs.This included creating necessary marketing and public relations tools, setting guidelines and procedures, and identifying and addressing image obstacles for the organization and its various services.
·Designed, wrote and produced various marketing and public relations pieces such as brochures, backgrounders, press releases, promotional emails, and a monthly bulletin.
·Created, designed, and maintained both an intranet and an informational website (www.nass.usda.gov/or).
Media Aide Consultant, NYC Council
Assisted with message and content development for diverse audiences, including design and production of PR materials.
·Provide strategic consultation for communications and fundraising efforts to diverse NYC audiences.
Producer, Book-of-the-Month-Club, AOL Time Warner, New York, November 2000-March 2003
Responsible for the management, creation and marketing of new BookClub websites, representing over half a million
members each
·Responsible for the production, design, and marketing ofwww.crafterschoice.com and www.thegoodcook.com.
·Led online promotions campaigns through use of marketing tools, including branding, high-quality design, and email campaigns.
·Managed three-member programming and database team and executed light programming including HTML and SQL.
·Served as primary liaison between web developers, designers, editorial and marketing groups.
Director of Communications/Webmaster, Senior Executives Association, Washington, D.C., October 1998-July 2000
Managed all internal and external communications with focus on new media strategies and high-profile events
·Responsible for development and execution of all communication processes, including marketing services through internet and email, governing press inquiries, actively promoting stories, writing press releases and developing PR strategies for various public policy initiatives and events.
·Designed, wrote and produced all promotional and membership materials, including website content (www.seniorexec.com), newsletters, brochures, applications, and event materials.
International Projects Editor and Marketer, The Washington Times (Wash., D.C.) January 1998-October 1998
Produced and wrote country reports of 4 to 12 pages inserted in the daily newspaper and mailed to Fortune 500 companies and 18,000 travel agents
·Interviewed 240 top private and public sector officials in diverse Latin American countries, including presidents and ambassadors.
·Researched country’s economic and political policies during 8 week on-site visit.
·Marketed sponsorship space to CEOs.
·Completed projects on Suriname and St. Vincent and the Grenadines.
LANGUAGE AND COMPUTER SKILLS
Software: Proficient in Illustrator, Photoshop, Dreamweaver, Joomla, InDesign, QuarkXPress, Fireworks, PageMaker, Raiser’s Edge, FileMaker Pro, Microsoft Access, Excel, FrontPage, PowerPoint and Publisher
Programming: HTML, CSS, Rudimentary PHP, Basic SQL; *Familiarity with open source culture and softwares
Social Media and Internet Proficiency: Second Life, Google Adwords, Twitter, Facebook, YouTube, Vimeo.
Foreign Languages: Fluent in English and Spanish. Working knowledge of French and Portuguese.
Volunteer Organizations
Board member of USA-Spain, Asturias Cultural Club, and Casa Galicia (1999-2005)
EDUCATION
American University, Washington, D.C.
B.A ., Public Relations and International Relations, May 1997
Honors:Dean’s List; Hispanic Corporate Achievers Scholarship