PR/Marketing resume
Robert V. Marraro Jr., CPM
6622 Cousteau Lane
Corpus Christi, TX 78414
(361) 549-2944
e-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it.
Objective
A position in marketing, special events, public information or communication as a Director, Vice President in a corporation or agency.
Qualifications Summary
Effective account manager with proven team and strategic achievements, and the ability to provide well-grounded recommendations and counsel. Experience includes campaign planning and special events for corporate, public sector, non-profit institutions in: food, construction, manufacturing, telecommunication, banking, health care, high-tech and service industries.
Experience
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Account Management |
v Handled office operations, client needs in San Antonio and Austin, Texas for Regnier, Valdez & Associates. v Managed 37 employees and $1.5 million budget for Corpus Christi Police Department. v Relocated Brown & Root Services regional headquarters (Houston-Washington, DC); developed and implemented six-month staff/office transition plan and hiring strategy. v Eliminated recurring 10-year $75,000 deficit in four months for Corpus Christi Independent School District. |
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Consultation |
v Assisted Quaker Oats Co. with issues regarding product boycott, pre-emptive measures to take to minimize negative impact, fall-out. v Conducted media training for senior executives at Anderson Advertising Inc. v Prepared situation and competitive analyses of markets and market segments, industries for Warm Springs Rehabilitation Hospital and The Diversity Channel. v Counseled senior management of Builders Square in handling crisis situations. v Serviced: Alamo Bowl, Citibank Data Systems Inc., Harcourt Brace & Co., Pioneer Flour Mills, USAA and its affiliates. |
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Campaign Planning |
v Coordinated over 500 public relations and marketing campaigns -- concept to evaluation -- including graphic design, advertising, print and television production, photography. v Developed creative concepts and collaterals for internal and external communication, client positioning, direct mail and advertising for Baptist Memorial Hospital System, Call Home America, SofTech Inc. v Supervised freelance, agency work for Clarke American Checks Inc. v Worked as television grip for KMOL-TV; performed voice overs for on-air commercials; studied television production and directed all levels of production at KAMU-TV. v Coordinated publicity, promotion, community relations for 63 Corpus ChristiIndependent School District campuses with emphasis on Hispanic market. v Developed over 100 internal communication pieces -- editorial content, calendars, distribution. |
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Special Events |
v Orchestrated over 25 special events -- grand openings, ground breakings, dedications, sports events, donor recognition ceremonies, unveilings. v Led media center operations for 4,000 journalists from 18 countries for San Antonio Summit, 800 journalists from four countries for NAFTA Initialing Ceremony. v Arranged celebrity appearances and handled contract negotiation for Builders Square. v Served as organizational representative to the community and coordinated public service involvement for the Corpus Christi Independent School District. |
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Employment History
2005-Date Records Manager – Corpus Christi Police Department
2002-2005 Marketing Director -- East Meets West Productions Inc.
2001-2002 Senior Consultant -- Millican & Associates Inc.
1999-2000 Knowledge Management Supervisor -- Brown & Root Services Corp.
1995-1999, Freelance consulting -- Adia Personnel, Interim Personnel, OfficeTeam,
2001, 2002 Randstad Creative Services
1993-1994 Communication and Public Relations Coordinator – Corpus Christi Independent School District
1992-1993 Public Relations Manager – Regnier, Valdez & Associates
1990-1997, Principal Agent -- Home-based freelance marketing and public relations
2002 consultant
1990-1992 Public Relations Coordinator – Baptist Memorial Hospital System
Training & Education
2006 Certified Public Manager certification course/training
1998 First in Service™ TQM philosophy/management training, Clarke American
Checks Inc.
1993 American Red Cross certification in public affairs communication during
times of disaster.
1990 Bachelor of Arts, Journalism (Public Relations), Texas A&M University.
Professional Affiliations
± KMPro
± ARMA International
± American Society for Public Administration, Past President Coastal Bend Chapter
Honors & Awards
2008 Silver Quill Award of Excellence, International Association of Business Communicators Southern Region
Bronze Quill Award of Excellence, International Association of Business Communicators Houston Chapter
La Plata Trophy, Public Relations Society of America San Antonio Chapter
Excalibur Award, Public Relations Society of America Houston Chapter
2007 Corpus Christi Under 40 Award from the Corpus Christi Chamber of
Commerce
Governor’s Award, Texas Crime Stoppers Advisory Council
2006 City of Corpus Christi Career Development Class
Leadership Corpus Christi Class XXXV
1998 TEAMExcellence winner, highest scoring team in company, Clarke American
Checks Inc.
1993 Citations for leading efforts with U.S. Olympic Festival from the U.S.
Olympic Committee and San Antonio Local Organizing Committee.
1992 Citations for heading operations of the San Antonio Summit from the White
House, Public Relations Society of America and the City of San Antonio.
1990 Rising Star Award, Public Relations Society of America.