Creative Marketing Director

mattyilo
Occupation:
Location: ,

Experience

2006-Present – Marketing Communications Director • Jan Marini Skin Research • San Jose, CA

• Directing the marketing communications of an aesthetics provider specializing in clinically-based skin care products through branding, digital media and public relations while leading a team of marketing professionals.
• Providing marketing support to over 40 national sales representatives.
• Guiding marketing communications for international distributors.
• Serve on the company's research and development board along with key executives to develop and strategically plan the positioning of new products to the marketplace.
• Cultivate relationships with packaging, print and photography vendors. Reduced printing costs by 15% in the first year with the company.

Branding

• Rebranded the company's identity, including logo, all marketing collateral and website.
• Developed and launched new packaging for over 90 products, while reducing packaging costs by 20%.

Digital Media

• Launched the company's e-commerce website, increasing annual sales by 10%.
• Increased traffic to the website and call center through targeted email campaigns, expanding the email distribution list to over 40,000. Attaining an average open-rate of 24%.
• Established the company's first Extranet granting authorized distributors access to online ordering, marketing collateral, clinical studies, webinars, high-resolution brand images, archived newsletters and other valuable resources.
• Introduced co-branded print portal to the company's authorized distributors which allows customization of select marketing collateral while maintaining corporate brand integrity.
• Cultivate social media following on Facebook and Twitter. Increased Facebook "likes" from 400 to over 2,100, and increased Twitter followers from 150 to over 1,800 in 2010.
• Distribute and administer digital surveys to develop creative marketing strategies.
• Manage monthly product technology webinars.

Public Relations

• Manage the company's public relations firm with targeted goals of securing television, magazine and internet coverage.
• Manage celebrity outreach to movie and television productions.
• The company's products were featured on The Doctors and Extra, as well as placements in Elle Magazine, Harper's Bazaar, Allure, NewBeauty and several internet blogs.

2003-2006 – Webmaster • Costa DeVault • Orlando, Florida • Advertising & Public Relations
Coordinated project management — including implementation of concept, design, and development —for all website and interactive projects, as well as created brand identities and logos for various clients. Duties included managing and operating the company's computer network, and handling website hosting administration for more than 50 domains.

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